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Do You Have to Pay for a Website? Free Platforms vs. Your Own Website

2026-10-26 · Updated 2026-11-05

You can build a website for free, or you can pay for one. Here is how free website platforms and your own website differ in web address, platform branding, ownership and cost, plus the Small Shop Website at US$20/month and Brand Websites you buy outright from US$285.

Does building a website cost money? Actually, it doesn't have to 🌸 There are quite a few free website builders now, like Google Sites and the free version of Wix, where you just sign up and start laying out pages. So what does a paid website add? This post sorts out the differences between the two, so you can pick what fits your needs.

What free website platforms offer

The nice thing about free platforms is that you don't have to spend money upfront: open one up, arrange your layout and you can go live. If you like doing things yourself, they're a great choice too.

Generally, free versions have a few things in common:

That's simply how free plans are designed. Knowing this up front makes it easier to compare when you choose.

What costs come with your own website

"Your own website" usually means a website on your own domain, on hosting you can manage. The costs roughly fall into these items:

Taking our Brand Website as an example, the Starter plan at US$510 includes the first year of hosting, SSL and backups. From the second year, you renew the hosting and domain yourself, or switch to monthly maintenance.

Rent or buy outright: the difference is who owns the website 💡

Besides free versus paid, the other thing to sort out is renting versus owning.

ZYVARENO Digital offers both. Small Shop & Studio Website is a monthly rental; Brand Website is a one-time purchase: once it's delivered and paid in full, the code and design files made for you are yours, and you can move them to any host. You're not tied to us.

What our Small Shop Website looks like

The Small Shop Website is US$20/month with one plan that includes every feature.

You can use your own web address too, since custom domain hosting is included, and there are no platform ads on your site ♡ No contract, no setup fee, stop anytime.

Already on a platform? You can still move later

If you're already running your business on a platform like Wix or Shopline, you can move to your own website too. Website Moving offers a Platform Move plan from US$735 which includes rebuilding the site (up to 20 pages), moving your articles and images, and 301 redirects for old URLs so old links automatically go to the new addresses. You'll also get a URL mapping report at delivery.

After a move, your Google rankings may go up and down for a while. We map every URL that gets traffic one by one and submit a new sitemap, but we can't guarantee rankings. The new site is built and tested separately before switching over, and your old site keeps running during the build. You'll cancel the old platform yourself, and we'll give you step-by-step instructions.

Free isn't better than paid, or the other way around. It just depends on how far you want your website to go– You can start by visiting the Small Shop Website examples to see what it really looks like, or visit Pricing & Plans to compare what each plan includes. If you'd like to chat, feel free to visit Contact Us and leave a message. Consultations and quotes are free ✨

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